The Retail and Consumer Packaged Goods (CPG) industry, one of the largest worldwide, is flourishing with growing economies and the resultant increase in consumer’s purchase power, rapid strides in e-commerce and a larger supplier base.

Present day market forces have created a complicated milieu for retailers and CPG manufacturers to grapple with challenges arising out of:-

  • Deflationary operating environments
  • Heightened regulatory pressures
  • Greater market complexity
  • Shorter product life cycles
  • Narrow profit margins
  • Slower population growth
  • More astute but less loyal consumers
  • Increased alternative sales channels
  • Brand erosion due to stock outs
  • A global consumer market place
  • Growing competitive pressures

Companies are thus forced to go for retail outsourcing to enhance operational efficiencies.

As the exclusive partner of Nokia, world’s top mobile phone brand, for 15+ years, CGC has rich retail service experience running a vast chain of more tahn 350 retail and dealer outlets across the country.

CGC offers ‘One Stop Retail Outsourcing Solution’ comprising integrated business process outsourcing, information technology and infrastructure management solutions to facilitate operations for retailers and CPG manufacturers.

CGC BPO BU commands a through domain understanding and offers retail customer support spanning various components and services keeping in view the retailer’s needs, who frequently review their operations, change strategies to provide better retail customer support, implement plan to increase sales and boost up profitability and at the same time remain competitive to maintain lead.

  Supply Chain:   Merchandising:
  • Distribution & Planning
  • Transportation Planning & Management
  • Fleet Management
  • Material / Fleet Tracking
  • Warehouse Management
  • Inventory Management
  • Returns Management
  • Vendor Management
  • Category Management
  • Promotional Planning Support
  • Assortment Planning & Management
  • Master Data Management (SKU Set-Up)
  • Planograming & Space Management
  • Consumer Demand Management (Merchandise Forecasting)
  • Price Management
  • Store Registry
  Marketing & Sales:   Store Operations:
  • Communication & Advertising Support
  • Online Catalog Creation & Data Management
  • Loyalty Program Administration
  • Online Store / E-commerce Support (e-tailing)
  • Check Authorization & Processing
  • Credit Card Authorization & Processing
  • Labor Scheduling
  • Store Communication
  • POS Management
  • Stock Audit (Inventory Counting)
  • Coupon Voucher Management
  • Store Delivery Support (DSD)
  Customer Support:   Retail Analytics:
  • Multi-Channel Order Management
  • Sales Support
  • Collections
  • E-commerce Support
  • Store Card Support
  • Category Profitability Analysis
  • Customer Spend Analysis
  • Customer Profiling & Segmentation
  • Promotion Effectiveness

CPG manufacturers are under enormous pressures to increase profit due to various factors like softening sales, shortening product life cycle, rising raw materials cost, sluggish pricing power, increasing share of private label products. Retail outsourcing can help them combat the shift in market dynamics.

  Vendor Management:   Planning & Procurement:
  • Contract Management
  • Vendor Performance Management
  • Demand Forecasting
  • Material Requirements Planning
  • Distribution Planning & Scheduling
  • PO Placements
  • Open Order Reporting
  Product Development:   Manufacturing:
  • Product Data Management
  • Specification Management
  • Production Planning
  • Material Management
  • Material Expediting
  • WIP Tracking
  Distribution & Logistics:   Marketing:
  • Route Management
  • Fleet Management
  • Track & Trace Support (Fleet Tracking)
  • Inventory Management
  • Warehouse Management
  • Freight Transaction Processing & Audit
  • Reverse Logistics
  • Consumer Analytics
  • Spend Analysis
  Sales:   Retailer/ Customer Facing Services:
  • Pricing Management
  • Trade Promotion Planning & Management
  • Customer Profitability
  • SKU Sales Analysis
  • Contract Management
  • Quote Processing
  • Order Management
  • Sales Support
  • Collections & Accounts Reconciliation


Supply Chain Management (SCM) for Retail & CPG

Organized retailing is witnessing complete overhauling across the globe. With the change in the global economy, consumer demand has shifted and retailers have become more dependent on technology.

However, the prevailing economic recession has affected this growing industry as well. Sheer size is no longer enough to prevail and the industry is in dire need to be innovative and re-define the existing business processes.

CGC works closely with general merchandisers, specialty retailers, discounters, food processors, beverage makers, personal and household goods manufacturers among others to understand their strengths, challenges and strategic initiatives better. For customers, this translates into high quality, consistent, seamless and cost-effective outsourced services giving them competitive advantage and timely feedback.

Our specific retail focused service offerings include:

  Sourcing:   Logistics Support:
  • Vendor Management
  • Requirement Processing
  • Source Strategy
  • Supply Order Collaboration
  • Spend Analytics
  • E-Sourcing
  • Direct/Indirect Procurement
  • Transportation Planning & Management
  • Distribution Management
  • Freight Costing
  • Freight Audit
  • Fleet Management
  • Reverse Logistics
  Inventory Planning & Management:   Order Management System:
  • Inventory Forecasting/Analytics
  • Replenishment Panning
  • Master Data Management
  • Product Tiering/Mapping
  • Product Coding (UNSPSC, EAN)
  • SKU Data Management
  • Spend Analytics
  • Order Fulfilment
  • Order Routing & Optimisation
  • Order Substitution
  • Sales Order Processing
  • Pricing & Billing
  • Returns Management
  Warehouse Management:   SCM Visibility & Tracking:
  • Goods Receipt
  • Warehousing & Storage
  • Merchandise Distribution
  • Outbound Processing
  • Returns
  • Virtual Warehousing
  • Cross Docking
  • Fulfilment Visibility and Tracking
  • Promotional Planning
  • Procurement Visibility & Tracking
  • Transportation/Fleet Visibility & Tracking


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